State Farm:  Customer Engagement

Complimenting State Farm's main national retail effort, each of these executions was designed to bring a deeper level of meaning to the overall "Being There" campaign which emphasized the brand's longstanding promise to be there unconditionally for their customers.  (My role: Creative Director)

(VIDEO), developed with Tribal DDB, was an interactive experience where visitors to send a special thank you to people who had "been there" for them.

(VIDEO) This native content collaboration with Entertainment Tonight featured celebrities sharing personal "being there" moments.

Specialized print (above) and outdoor (below) focused on unique "being there" moments.