NYCE Interiors: Identity Exploration
A New York City installation service for interior designers needed a logo that would make a statement and provided the following creative parameters:
incorporate the NYC skyline in some way
incorporate the idea of a ruler and measurement
include options that would appeal to more upscale interior designers
maybe—just maybe—pull in the colors of the company’s favorite team, the New York Yankees
Unfortunately, the economy took a downward turn before the company could implement a new approach, so the concepts are presented here in full in their honor—and because SMD had so much fun with this project. And, yes, any of these would work with the Yankee colors!