NYCE Interiors:  Identity Exploration

A New York City installation specialist for interior designers wanted a logo that would make a statement, particularly on his t-shirts. He didn’t provide much direction, but he did request that I try to, 1) incorporate the NYC skyline in some way, 2) incorporate the idea of a ruler and measurement, 3) look at a few options that might appeal to a more upscale clientele, and 3) maybe—just maybe—pull in the colors of his favorite team, the New York Yankees. Unfortunately, his business took an unfortunate turn before he could choose and produce any of the designs, so I present many of them here in his honor—and because I had so much fun with this project. And, yes, any of these would work with the Yankee colors! (My role: Designer.)

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