Immaculate Conception & St. Joseph Parish: Branding and Awareness
In 2014, the new parish priest faced a daunting challenge: quickly reverse the fortunes of a two-church parish – operating in the red with declining attendance – or face the closure by the Archdiocese. Complicating the effort was the relative obscurity of the churches – two of the oldest in Chicago – due to location and the lack of any kind of branding or online presence.
I proposed four efforts to help turn things around:
1) create a brand identity to unify the two churches and the parish school,
2) develop a website and social media presence to showcase the vitality of the parish,
3) optimize search ranking to attract new parishioners,
4) install signage to improve visibility with pedestrian and vehicle traffic.
The result? More and more people are finding and aware of the parish, attendance continues to trend upward, and the parish is now operating in black. Oh, and due in large part to all this, the Archdiocese eliminated any consideration of closing the churches.
(My role: Creative Director, Designer . . . Developer, Photographer, Social Media Manager, UX Designer, etc.)