Immaculate Conception & St. Joseph Parish:  Branding and Awareness


In 2014, the new parish priest faced a daunting challenge: quickly reverse the fortunes of a two-church parish – operating in the red with declining attendance – or face the closure by the Archdiocese. Complicating the effort was the relative obscurity of the churches  – two of the oldest in Chicago – due to location and the lack of any kind of branding or online presence.

I proposed four efforts to help turn things around:
 1) create a brand identity to unify the two churches and the parish school,
2) develop a website and social media presence to showcase the vitality of the parish,
3) optimize search ranking to attract new parishioners,
4) install signage to improve visibility with pedestrian and vehicle traffic.

The result? More and more people are finding and aware of the parish, attendance continues to trend upward, and the parish is now operating in black. Oh, and due in large part to all this, the Archdiocese eliminated any consideration of closing the churches.

(My role: Creative Director, Designer . . . Developer, Photographer, Social Media Manager, UX Designer, etc.)

Click images to enlarge

The existing logo for the parish school was adopted and modified—and the parish motto was added—to create a single entity encompassing the parish's two churches and its school.

A crisp new easy-to-navigate site was developed.

A dynamic social media presence has helped contemporize the parish, improve communication, and attract new parishioners.

A dynamic social media presence has helped contemporize the parish, improve communication, and attract new parishioners.

New signage has improved visibility to pedestrian and vehicle traffic outside, and the sense of belonging and community inside.

Consistent branding has been applied throughout the organization, from letterhead to weekly bulletins (above) and Annual Reports (below).

Consistent branding has been applied throughout the organization, from letterhead to weekly bulletins (above) and Annual Reports (below).