Gonzalez Byass: Wine Packaging
With boxed wine sales increasing due to improved quality and consumer perception, Gonzalez Byass Chicago's distributor wanted in on the action. Caldora, a premium-priced brand, was chosen for a product trial. The client wanted unique, eye-catching packaging in order to stand out amidst significant boxed wine shelf clutter. Unfortunately, the test was cancelled before and packaging was produced.
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The client wanted the Caldora packaging, which is loosely based on its bottle labels, to have a sophistication that would appeal to fashion-conscious women.